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Wet wipes producer also relaunches and expands Nice 'N Clean Brand
January 27, 2021
By: Tara Olivo
Associate Editor at Nonwovens Industry
Nice-Pak, a producer of wet wipes for consumer markets, announced that its surface disinfecting wipes (EPA Reg. No. 9480-5) sold under Nice `N Clean, Grime Boss, and private label brands received approval from the U.S. Environmental Protection Agency (EPA) for efficacy claims against SARS-CoV-2, the virus that causes Covid-19. “As the fight against the spread of Covid-19 persists, access to effective and convenient cleaning and disinfecting solutions remains critical,” says Jim Dalton, vice president and head of Research & Development, Nice-Pak. “The EPA approval of our disinfecting wipes provides people with another proven option for protection against the SARS-CoV-2 virus.” A pioneer of wet wipes for over 60 years, Nice-Pak specializes in producing high-demand essential cleaning wipes including disinfecting wipes, antibacterial hand wipes, baby and personal hygiene wipes. Nice-Pak recently introduced new packaging and branding for its Nice `N Clean product line, which includes surface disinfecting wipes that kill 99.9% of viruses and bacteria, including SARS-CoV-2. “Nice-Pak’s EPA-approved Nice `N Clean disinfecting wipes are available in stores beginning this month,” said Michael Lyons, vice president, Business Development and general manager, Brands, Nice-Pak. “The launch of our surface disinfecting wipes complements our line-up of sustainable plant-based products which includes hand, baby and flushable wipes.” This timing is crucial with the winter season in full force and people spending more time indoors. As Covid-19 infection rates surge nationwide, it is vitally important to continue disinfecting practices and safety measures, as the Centers for Disease Control and Prevention (CDC) recommends. According to independent research, since the Covid-19 pandemic started, consumers are more aware than ever that germs can live on surfaces for long periods of time, which is driving their interest in using disinfecting products to keep their environments clean. In fact, more than 70% of respondents report they are focused on keeping the surfaces in their homes as germ-free as possible. In addition, over 80% say that claims of “killing 99% of viruses and bacteria” were most influential in purchasing surface disinfecting wipes. “Personal and environmental hygiene is at the center of helping to control the spread of illnesses, including Covid-19, in our communities, homes and schools,” says Robert Julius, CEO, Nice-Pak. “We know from recent research that consumers are determined to protect their health during the pandemic by keeping surfaces clean and disinfected and they are depending on trusted brands to do so. As a family-owned, innovative company with a long history of helping people live cleaner and healthier lives, Nice-Pak is committed to addressing the need – today, and in the future – for effective, sustainable, and affordable disinfecting protection.” Nice-Pak’s sister-company, PDI, recently announced that its Super Sani-Cloth wipes, the number one disinfecting wipe in healthcare, received approval for its SARS-CoV-2 efficacy claim from the EPA.
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